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Estimating the Dynamic Effects of Marketing Communications Expenditures

By Montgomery, David Bruce

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Book Id: WPLBN0000381063
Format Type: PDF eBook
File Size: 2.1 MB
Reproduction Date: 09/09/08

Title: Estimating the Dynamic Effects of Marketing Communications Expenditures  
Author: Montgomery, David Bruce
Volume:
Language: English
Subject: Advertising media planning -- Mathematical models, Advertising -- Drugs, Marketing
Collections: American Libraries Collection
Historic
Publication Date:
1971
Publisher: Cambridge, M.A.; M. I. T.

Citation

APA MLA Chicago

Bruce, M. D., & J, S. A. (1971). Estimating the Dynamic Effects of Marketing Communications Expenditures. Retrieved from http://www.netlibrary.net/


Description
Bibliography: leaves 42-45

Summary
Digitizer: MIT Libraries

 

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