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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

By Naert, Philippe, A

Summary
MIT Libraries

Book Id: WPLBN0001089012
Format Type: PDF eBook
File Size:
Reproduction Date: 2010
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Title:

Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

Author:

Naert, Philippe, A

Volume:

Language:

English

Subject:

Marketing, Vertical, Marketing, Business

Collection:

American Libraries Collection

Subcollection:

Historic
Publication Date:

1970

Publisher:

Cambridge, M. I. T.

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