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STAR India is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 33 channels in eight languages.[1]
Star TV was a joint venture between Hutchison Whampoa and Li Ka-Shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991. In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), Mtv (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra). Star TV was beamed out of Asiasat satellite.
In 1993, Rupert Murdoch brought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1995, Zee TV and Star signed an agreement to promote each other's content on their respective networks. Thus ads for Star programs began to appear on Zee and vice versa. This agreement was however short-lived as Star's English-language entertainment channel Star Plus started broadcasting Hindi content. By 1997, Star Plus became a 100% Hindi-language entertainment channel and Star TV launched Star World a separate channel that broadcast content formerly shown by Star Plus.
"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"
In the years after Murdoch purchased Star, an agreement with Subhash Chandra prohibited Star from creating Hindi-language programming, so Star relied mainly on English-language imported programming. Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%). For four years until 1999, Star had losses of nearly US$500 million. Consequently, Murdoch revamped Star management; programming chief Sameer Nair decided to start creating Hindi-language programming to target "mass instead of class."[5]
In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR, and Fox International Channels Asia.[6]
STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Media Pro Enterprise, south Indian broadcast business of STAR Vijay, the film producor and distributor Fox Star Studios India and STAR CJ Alive Home Shopping.
STAR India entered into High Definition broadcasting on 15 April 2011 with the launch of the HD versions of its channels, including Star Plus HD, Star Movies HD, Star World HD, Star Gold HD and National Geographic Channel India HD.
Star CJ Alive is an Indian television shopping channel which was started between Star India and CJ Group of South Korea in 2009.[7] It is a 24/7 shopping channel which in its starting stage used STAR Utsav for hosting the television marketing programs in six-hour slots.[8] In its initial years, the programs were aired in Hindi, the language of India. Star CJ Alive and depends mainly on infomercials. On 14 November 2012 Star CJ Alive appointed Kenny Shin as CEO for India.[9][10]
Star India currently provides the following channels.
STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Tamil, Telugu, Malayalam and Kannada. ESPN was renamed STAR Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to STAR Sports 1 and STAR Sports 2 kept its name. Star Cricket HD and ESPN HD will be renamed STAR Sports HD1 and STAR Sports HD2 respectively. STAR Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides this two non-professional leagues like the University Cricket and University Field Hockey are also panned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[11]
Currently STAR has broadcast the 2013 Champions Trophy of Cricket in Hindi with Devanagari script. STAR has also started to broadcast Barclays Premier League with Hindi commentary. More over 2013 Men's Hockey Asia Cup and 2013 Indian Badminton League are also broadcast with Hindi commentary by STAR. Currently the NKP Salve Challenger Trophy 2013 is being broadcast in Hindi on STAR SPORTS 2. More over Sultan of Johor Cup is also being broadcast in Hindi on ESPN. Recently, it bagged the audio-visual broadcasting rights of all ICC events from 2015 to 2023.[12]
1More than 400,000 television service subscribers.
1 - Organization still in operation, but no longer offers cable or internet as part of its services.
Cable television, DirecTV, Ku band, Iptv, Digital television
Satellite television, Australia, Iptv, Coaxial cable, Terrestrial television
Delhi, India, Rajasthan, Pakistan, Maharashtra
Star Tv, Fox International Channels, Hong Kong, 21st Century Fox, Asia
Globalization, 21st Century Fox, Fox International Channels, STAR India, STAR (Greater China)
Doordarshan, Zee Network, Fox International Channels, Government of India, Viacom 18
Middle East, Thiruvananthapuram, Kerala, China, Soviet Union
India, United States, Philippines, United Kingdom, Canada
Singapore, Hong Kong, Japan, Thailand, India
Star Tv, Cable television, 21st Century Fox, Satellite television, Fox International Channels