World Library  
Flag as Inappropriate
Email this Article

Product feed

Article Id: WHEBN0003490774
Reproduction Date:

Title: Product feed  
Author: World Heritage Encyclopedia
Language: English
Subject: Web syndication, Dream diary, Reverse blog, Corporate blog, Police blog
Collection: Web Syndication
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Product feed

A product feed or product data feed is a file made up of a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way.[1] A product feed typically contains a product image, title, product identifier, marketing copy, and product attributes.[2]

Product feeds supply the content that is presented on many kinds of e-commerce websites such as search engines, price comparison websites, affiliate networks, and other similar aggregators of e-commerce information. Product data feeds are[3] generated by manufacturers, online retailers and, in some cases, product information is extracted using web scraping or harvested web harvesting from the online shops website.

Product feed applications

While product feeds differ in content and structure, the goal remains the same - deliver high-quality (fresh, relevant, accurate, comprehensive) information so that shoppers can make a buying decision.[4]

Product data feeds are often delivered between manufacturers and retailers,[5] and are also used within a variety of online marketing channels that help shoppers locate the product they wish to purchase and drive the traffic to the retailers' website. These marketing channels include:

  1. Price comparison websites - Feeds are the product descriptive content needed to run sites that compare pricing (price comparison websites), attributes (mostly in vertical search portals) and availability.[6]
  2. Paid search affiliates - PPC campaigns use API's that receive a range of attributes within product feeds to determine campaign keywords and bidding.
  3. Affiliate networks – affiliate networks funnel products though their platforms from merchants to affiliates.
  4. Marketplaces – receive product feeds from their big merchants (eBay and Amazon for example).[7]

Feed formats

  • After announcing the importance of quality product data feeds,[8] Google has updated its feed requirements.[9]
  • Other product listing sites use proprietary formats that are either plain text or XML format.
  • Emerging RDF format: Semantic web standards such as RDF are taking root. It is expected product feed will soon adopt this new web standard.

References

  1. ^ https://support.google.com/merchants/answer/188478?hl=en
  2. ^ https://support.google.com/merchants/answer/188494?hl=en
  3. ^ http://www.edgenet.com/data-feed-optimization
  4. ^ https://support.google.com/merchants/answer/188489?hl=en
  5. ^ http://www.etilize.com/manufacturer-product-data-management.htm
  6. ^ https://partner.pricegrabber.com/mss_main.php?sec=2&ccode=us
  7. ^ http://highstreet.io/new-homepage/marketplace-synchronization/
  8. ^ http://marketingflows.com/successful-strategies-in-increasing-product-sales-with-google-shopping.html
  9. ^ http://googlecommerce.blogspot.com/2013/05/updated-google-shopping-feed.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleCommerce+%28Google+Commerce%29
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 



Copyright © World Library Foundation. All rights reserved. eBooks from World Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.